An identity was required to support Arup's annual long service awards event.
After browsing the client's Design Year Books of projects I developed a simple iconic device based on an expanded view of the diagrid (exterior skeleton) of the Arup engineered London Gherkin.
This is a small piece of work but I have placed it high in my portfolio because it represents what I often aim for in my work; the simplest cohesion of image, colour and type.
|Sector||Corporate Events Management|
|Collateral||Identity and print; including brochures, invitations and menus|