Visual Identity - Brand collateral design and creation

I prefer the term 'visual identity' to 'branding', the latter often misused in my industry as it encompasses so much more than a visual aesthetic.

For me, visual identity is about achieving the perfect cohesion of form, image, colour and typography. How we go about fulfilling that is down to scope and budget, projects have ranged from a simple logo refresh to a fully creative service with output to extensive digital & printed collateral and guidelines documentation.

My Process

Brief > Sector research > Mood boards > Concepts > Visual identity guidelines > Collateral output

Typical Output

  • Logo - in Pantone/CMYK/RGB and reverse out variants
  • Idents - supporting graphical elements
  • Stationery - business cards, letterheads and email signatures
  • Digital and printed brochureware
  • Email newsletter templates
  • Press and banner advertising
  • Powerpoint/Word templates
  • Photography lightbox - stock recommendations
  • Visual Identity guidelines document - how to deploy the identity

Click on the examples below for more information...